Guides for brands

Influencer marketing insights from Finland

Useful guides for international brands looking to work with Finnish influencers, UGC creators and local audiences.

Collafly for businesses: find influencers, UGC creators and promoters in Finland

One company account for influencer campaigns, UGC, promoter gigs and actor castings in Finland. Here is what Collafly does, who you can find and how it works.

11 October 2026 3 min

Latest articles

For brands
How to launch your first influencer or UGC campaign for free
A practical walkthrough of publishing your first campaign on Collafly — from the free company account and the brief to reviewing applications and selecting creators.
11 October 2026 3 min
For brands
Is Collafly really free for businesses? Here's what's included
A clear explanation of Collafly's free company access: what is free, what is not, and what happens to opportunities you publish during the growth phase.
11 October 2026 3 min
Influencer marketing
How to find the right influencers in Finland
Follower count tells you very little on its own. Here is how brands can find Finnish creators whose audience, style and values actually fit the campaign.
4 October 2026 5 min
Influencer marketing
How much does influencer marketing cost in Finland?
There is no single price list for Finnish influencers. This guide explains what drives the cost of a campaign and how to build a budget you can defend.
4 October 2026 7 min
UGC
How to work with UGC creators in Finland
UGC creators make content for your channels and ads, not their own feed. Here is how to brief them well, review efficiently and agree the right usage rights.
4 October 2026 6 min
Influencer marketing
Micro-influencer marketing in Finland
Smaller creators with focused audiences can be a strong fit for many campaigns in Finland — but not for all of them. Here is how to decide and how to run one well.
4 October 2026 6 min
UGC
UGC vs influencer marketing: which works for your brand in Finland?
Influencer marketing borrows a creator's audience. UGC gives you content for your own channels. Here is how to choose — or combine them — for the Finnish market.
4 October 2026 3 min
Influencer marketing
PR seeding and product gifting in Finland
Sending products to creators can be a great way to get your brand into the hands of the right people in Finland — if expectations are clear from the start.
4 October 2026 5 min
Marketing in Finland
How to market to Finnish consumers with local creators
A campaign that works elsewhere does not automatically work in Finland. Local creators help international brands sound like they belong in the market.
4 October 2026 4 min
Influencer marketing
How to plan an influencer campaign in Finland
Eleven practical steps from objective to reporting — a checklist for brands planning their first influencer campaign in Finland.
4 October 2026 6 min
iGaming in Finland
Finland's gambling market in 2027: what operators need to know
Veikkaus's online monopoly ends on 30 June 2027. Here is what changes, who needs a licence and how operators can prepare their Finland launch.
5 October 2026 4 min
iGaming in Finland
Gambling advertising in Finland: the 2027 rules for operators
Finland's new Gambling Act lists the permitted marketing channels and prohibits everything else. A plain-English overview for operators planning 2027.
5 October 2026 4 min
iGaming in Finland
Can gambling companies use influencers in Finland?
Influencers' own channels are not among the marketing channels Finland's Gambling Act permits. Here is why — and the compliant alternatives operators can plan for 2027.
5 October 2026 3 min
iGaming in Finland
Gambling sponsorship in Finland: rules for sports and athletes
Sponsorship is permitted with conditions under Finland's new Gambling Act. Here is what section 56 says about athletes, teams, events and minors.
5 October 2026 3 min
iGaming in Finland
Finland gambling licence: what the marketing statement needs to cover
The Gambling Act requires every applicant to describe where and how gambling will be marketed. A practical guide to preparing that part of the application.
5 October 2026 2 min
iGaming in Finland
Finland iGaming market entry checklist for 2027
Twelve practical steps from licence scope to launch — a planning checklist for operators preparing to enter Finland's licensed market in July 2027.
5 October 2026 3 min
iGaming in Finland
How iGaming brands can approach sports sponsorship in Finland
Sponsorship can build local relevance in Finland — if partners, audiences and activation are chosen carefully. A strategic guide for licensed operators.
5 October 2026 3 min
iGaming in Finland
How to localise an iGaming brand for the Finnish market
A copy-paste Nordic campaign rarely feels Finnish. How operators can combine global brand guidelines with local execution — within the marketing rules.
5 October 2026 2 min
iGaming in Finland
Online casino marketing in Finland in 2027: a guide for operators
Online slot and casino games open to licensed operators in July 2027. What casino operators should know about marketing in the new framework.
5 October 2026 3 min
iGaming in Finland
Betting marketing in Finland in 2027: what operators should prepare for
Betting opens to licensed competition in July 2027. What sportsbook operators need to prepare for marketing in the new Finnish framework.
5 October 2026 2 min
iGaming in Finland
Responsible gambling marketing in Finland: what brands need to build in
Finland's Gambling Act builds harm prevention into marketing. What operators need to build into every campaign — from audience targeting to required information.
5 October 2026 2 min
iGaming in Finland
Finland gambling reform timeline: 2026–2028
Every key date of Finland's gambling reform in one place — from the Act's adoption to the 2028 software licence requirement, with official sources.
5 October 2026 2 min

iGaming guides are B2B information for licensed operators preparing for Finland's 2027 gambling market. General information, not legal advice. iGaming marketing in Finland

Collafly

Find the right creators in Finland

Influencers, UGC creators, promoters and actors in one place.

For brands

Influencer marketing insights from Finland

Collafly for businesses: find influencers, UGC creators and promoters in Finland

Latest articles

How to launch your first influencer or UGC campaign for free

Is Collafly really free for businesses? Here's what's included

How to find the right influencers in Finland

How much does influencer marketing cost in Finland?

How to work with UGC creators in Finland

Micro-influencer marketing in Finland

UGC vs influencer marketing: which works for your brand in Finland?

PR seeding and product gifting in Finland

How to market to Finnish consumers with local creators

How to plan an influencer campaign in Finland

Finland's gambling market in 2027: what operators need to know

Gambling advertising in Finland: the 2027 rules for operators

Can gambling companies use influencers in Finland?

Gambling sponsorship in Finland: rules for sports and athletes

Finland gambling licence: what the marketing statement needs to cover

Finland iGaming market entry checklist for 2027

How iGaming brands can approach sports sponsorship in Finland

How to localise an iGaming brand for the Finnish market

Online casino marketing in Finland in 2027: a guide for operators

Betting marketing in Finland in 2027: what operators should prepare for

Responsible gambling marketing in Finland: what brands need to build in

Finland gambling reform timeline: 2026–2028

Find the right creators in Finland